Privacy Policy
Last Updated: 2025年12月30日
Introduction
Berkley (“Berkley”, “we”, “us”, or “our”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy.
This Privacy Policy describes how we collect, use and share information about you as well as your rights and choices about such collection, use and sharing. It applies when you access or use our websites and other products and services (collectively, the “Services”), contact our service team, engage with us on social media, or otherwise interact with us.
If you do not agree with our policies and practices, your choice is not to use the Services. By accessing or using the Services, whether or not you purchase any of our Services, you agree to this Privacy Policy.
Changes to This Privacy Policy
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us, as your continued use of any Services constitutes acceptance to the updated terms.
Information Collection
Information collected from you
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Physical and Audio Data, including photos and video recordings
- Consumer Communications, including direct communications with our consumers
- Inferences from Other Data, including inferences created from other personal information collected
Information collected from other sources
We may collect personal information about you from third-party sources The sources and categories of information we may collect include:
Retail Partners
- Personal Identifiers, including Name, Email address, Postal address, and Telephone number
- Commercial Information, including Purchases
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Privacy Policy. We generally retain data according to the guidelines below.
| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data | We delete or anonymize data concerning your use of our website upon request. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and until a request is received for data deletion. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases, Photos, Direct communications with our consumers | We keep customer feedback and correspondence with our customer service until a deletion request is received to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Inferences created from other personal information collected | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Photos, Video recordings | We retain review, survey, and feedback data until a deletion request is received. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers, Direct communications with our consumers | We retain records related to privacy requests as long as necessary to comply with our legal obligations. |
| Data we collect for security purposes, including Name, Email address, Online Identifiers | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
How We Disclose Your Personal Information
We may disclose the following personal information about you to our services providers and vendors when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Business Operations Tool, Consultant Contractors, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Website Operations Tools | Ad Networks, Data Analytics Providers, Data Cooperative, and Shipping Services |
| Internet Activity | Consultant Contractors, Data Analytics Providers, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Website Operations Tools | Ad Networks, Data Analytics Providers, and Data Cooperative |
| Commercial Information | Business Operations Tool, Consultant Contractors, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Website Operations Tools | Ad Networks, Data Analytics Providers, Data Cooperative, and Payment Processors |
| Financial Information | Consultant Contractors | Payment Processors |
| Location Information | Consultant Contractors, Payment Processors, and Sales & Marketing Tools | Ad Networks, Data Analytics Providers, and Data Cooperative |
| Physical and Audio Data | Customer Support Tools | None |
| Consumer Communications | Customer Support Tools | None |
| Inferences from Other Data | Data Analytics Providers and Sales & Marketing Tools | Ad Networks and Data Cooperative |
Cookies & Similar Technologies
Cookies
This site uses first and third-party cookies and similar technologies to process personal information for the purposes described in this Policy. Cookies are small text files placed on your device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your device, but it can contain other information as well.
Do Not Track
Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. However, you may still exercise your privacy rights as described elsewhere in this Policy.
Third party analytics tools
This site uses Google Analytics to analyze your interactions and experiences with our Services. You can find out how Google Analytics uses data here and how to opt out of Google Analytics here. For more information on how Google uses data when you use our websites, click here.